Equinox is building a seamless, elevated ecosystem where people don’t want to leave. This session explores how premium wellness brands create that feeling through the craft of experience, the power of community, and the right partnerships. We’ll discuss how small human touches and modern innovation work together, why women’s health is becoming a defining pillar of programming, and how reducing friction around how people pay can expand access.

Parinda Muley
Parinda Muley is the Senior Vice President and Chief of Staff to the President of Equinox. In this role, she leads commercial deals and collaborates with executive leadership to drive strategic initiatives, enhance operational efficiency, and develop innovative programming. Before joining Equinox, Parinda was the Senior Vice President of Digital at Beautycounter, where she led the end-to-end digital consumer experience, from customer acquisition to post purchase engagement. She previously held senior leadership roles at Richemont Americas, the parent company of 25 luxury brands including Cartier, Montblanc, and Chloe. As head of E commerce and Innovation, Parinda supported the Maisons in optimizing digital operations while conceptualizing and launching new retail initiatives that created differentiated revenue streams and elevated client engagement. Prior to Richemont, Parinda led new ventures and business development at Macy's, where she spearheaded transformative business models leveraging immersive technologies like virtual and augmented reality to enhance the home shopping experience. Parinda began her career in the media sector. She had the opportunity to lead commercial partnerships at Time Inc., where she managed content syndication deals, content commerce, and audio partnerships. She played a pivotal role in launching podcasts for Fortune, Time, and the award-nominated Essence. Parinda holds a BA in Economics and South Asian Studies from The University of Chicago and an MBA from The Wharton School of Business. She currently resides on the East Coast with her husband and three children.


